Turkish paint producer Betek will provide two new product strains to Georgian shoppers this 12 months, which ‘we anticipate will even lead the paint sector in 2022’, says Arzu Uludağ, Deputy Basic Supervisor Advertising of the corporate.
Uludağ mentioned that for the reason that Georgian development market has been creating and ‘maintains its promising future’, Betek can be persevering with its investments and initiatives within the nation.
“New product launches, simulating demand in finish shoppers by seminars for paint masters are our priorities as all the time. This 12 months, we are going to particularly give attention to our new product inside line Momento and exterior line Aqusto, and can pursue our advertising and marketing and gross sales methods to that finish.
“We’re going to current our model new line to each shoppers and portray professionals. We expect that our new line can be appreciated by each informal shoppers and paint professionals, and anticipate that it’s going to lead the paint sector in 2022”, she mentioned.
Q. Betek has been working on the Georgian market since 1995. How has the Georgian market been rising since then and the way has Betek been creating right here? What had been the principle challenges and achievements in your opinion?
A. We have now been working within the Georgian market for a few years, and now we have been finishing up distribution in Georgia via our partnership with the Modus firm beneath the Betek model.
For the reason that day we stepped into the market, our actions particular to the nation’s dynamics have proceed elevated yearly. Product portfolio research for altering and creating market calls for, country-wide availability and repair high quality have allowed the Betek model to succeed in its present place.
Along with these research, now we have elevated our model consciousness through the years by preserving our advertising and marketing investments energetic in Georgia.
Our major aim has all the time been to create the notion of high quality within the shopper with regards to Betek, and now we have achieved this through the years.
Q. Betek received the Golden Model for utmost success as a model in 2021. Please summarize the earlier 12 months and inform us what the principle success was that made an impression on the consultants of the Golden Model awards and the shoppers who participated within the survey.
A. With the waning of the pandemic in 2021, we had been in a position to spend extra time for our discipline research, and we had the chance to refresh the data of Betek portray professionals and clarify our new merchandise by organizing grasp seminars in keeping with precautions required by the pandemic. We had been in a position to convey some great benefits of our merchandise to the patron with a house décor program we sponsored on TV.
Along with all this, we imagine that now we have met the expectations of the shoppers on the highest stage because of gross sales campaigns we undertook all year long.
Q. Have gross sales elevated over the 12 months in Georgia?
A. Regardless of the uncertainties of the pandemic, now we have not stopped our investments within the Betek model.
We have now elevated our communication with the patron in Georgia, in addition to in the entire world, to be able to flip the method of staying at residence into a possibility. Because the time spent at residence elevated, individuals selected to hold out portray and renovation to be able to make the setting by which they had been spending extra time extra nice.
Primarily based on these outreach efforts, we met nice success in exceeding goal numbers final 12 months by preserving the heartbeat of the patron.
Q. What’s the market share of Betek in Georgia?
A. As Betek model, now we have a share of greater than 25% within the Georgian market.
We want to thank our companions, our staff, and naturally the shoppers preferring our model.
We are going to proceed to work with all our energy for the continuation of this success.
Q. How has 2022 begun for Betek, what are your expectations?
A. With our new and superior expertise product line, Momento & Aqusto, that we launched out there earlier, now we have excessive expectations of success in 2022.
The brand new Betek merchandise developed with Energetic Silicone Know-how gives to shoppers superior resistance energy in opposition to the stains on surfaces. Totally wipeable Momento collection assist to guard the unique color tone and texture even after years in inside use. And in addition on exteriors Aqusto collection gives long-term use because of its excessive water repellency and superior respiratory functionality.
Along with these, with our promoting campaigns and sponsorship agreements, we proceed to maintain the model notion of Betek alive within the eyes of the shoppers.
By intently following shopper habits which went via modifications after the pandemic, by responding to the rising DIY craft motion with Betek paints, we purpose to encourage the top shopper and to guide the market.