June 27, 2022


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Digitization within the German trades sector picks up velocity

From digital collaboration to applied sciences for higher local weather safety: Trades firms significantly improved their digitization in 2021. And in consequence, the business’s digitization index rose by two factors: to 59 out of a attainable 100 making the trades sector one of many digitization winners and placing it precisely consistent with the common for German SMEs. That is the results of the business report for the trades sector within the consultant examine  „Digitalisierungsindex Mittelstand 2021/2022“ (Digitalization Index for SMEs 2021/2022 – in German). Telekom and the analyst agency techconsult have performed the survey for the sixth time. 

The business drove its digitization extra strongly than within the earlier 12 months and regardless of Corona: Truly, 30 % of the businesses surveyed generated extra income than within the 12 months earlier than – a mean of 26 %. In line with the ZDH (info in German), these included, for instance, portray and varnishing companies, firms within the subject of constructing development and civil engineering, in addition to bakeries or butchers. Above all, firms providing body-related companies suffered from the Corona necessities, but in addition motorcar companies. 

“Despite the fact that the second pandemic 12 months has had a combined impression on German trades firms, the general development is in direction of extra digital merchandise and enterprise fashions,” says Thomas Spreitzer, answerable for enterprise buyer gross sales at Telekom Deutschland. “So as to develop into extra enticing to prospects, 92 % of craft corporations need to make investments additional of their digitization, be it via digital checkout programs or digital instruments to enhance inner collaboration. In doing so, in addition they improve productiveness and contribute to the ecological sustainability of the enterprise.”

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Investing in distant and multi-site collaboration

Digital options have modified the trades. Workplace actions resembling mission planning or accounting are being shifted to digital media: Internet and video conferencing options (46 %) and messenger companies (44 %) are in use or about to be. Additionally, doc and file sharing options (33 %) and mission administration instruments (31 %). By investing in software program for higher collaboration, machine administration instruments and cloud options, firms need to strengthen this development in 2022. The bulk additionally see a higher want for IT safety of their distant workplaces. Nevertheless, digital applied sciences shouldn’t solely enhance collaboration, but in addition make the corporate extra enticing to prospects: 68 % need to constantly broaden their current providing with digital merchandise and enterprise fashions.

Digitization helps sustainability 

Whether or not by video convention within the dwelling workplace or by cellular phone chat on the development website: digital communication is extra climate-friendly. It reduces in-person conferences and thus the quantity of journey required by the business. However the trades have additionally established different digital options for extra local weather safety, like for resource-saving manufacturing of products (40 %). As well as, 34 % are engaged on digitally optimized and thus low-emission route planning and logistics. 73 % of the businesses take into account sustainable measures to be crucial: Which means that consciousness of ecological duty is deeply anchored within the business.

Intransparency slows down funding packages

Solely a minority of trades companies (27 %) use public funding – though greater than the common of the SMEs’ industries (18 %). There are numerous causes for this: Greater than a 3rd will not be conscious of this chance. Others learn about subsidies however don’t use them. For instance, 27 % are unfamiliar with the suitable packages and necessities. Likewise, greater than 1 / 4 would want extra consulting companies to reap the benefits of the funding. Even the businesses which have made use of funds affirm this: 61 % had been solely capable of finding and apply for the suitable funding program with exterior assist.

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