June 29, 2022


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DHL launches “Delivered with Pleasure” marketing campaign at 2022 Shell Recharge Berlin E-Prix forward of Worldwide Pleasure Month

  • DHL begins the celebration of Worldwide Pleasure Month by visibly displaying their solidarity via the “Delivered with Pleasure” emblem
  • “FIA Ladies On Observe” occasion opens the door for younger ladies in motorsport at 2022 Shell Recharge Berlin E-Prix and Jakarta E-Prix
  • As main logistic skilled DHL helps the ABB FIA System E World Championship with personalized transport options

Bonn – In honor of this yr’s Worldwide Pleasure Month, DHL is launching its “Delivered with Pleasure” marketing campaign throughout the 14 and 15 Might on the 2022 Shell Recharge Berlin E-Prix. DHL is altering a part of its branding to the “Delivered with Pleasure” emblem for trackside banners, the grandstand and DHL uniforms in addition to supporting varied initiatives such because the FIA Ladies On Observe occasion to advertise range and inclusion. DHL logistics help the ABB FIA System E World Championship, with this yr’s racing season being essentially the most in depth to this point with a complete of 16 races deliberate across the globe, together with two new cities (Jakarta and Seoul). Whereas touring over 70,000 km, DHL ensures a clean and high-quality service by delivering personalized, multi-modal transport options, which maximize effectivity whereas lowering System E’s carbon footprint.


Along with logistics and sustainability options, this yr’s focus is on a dedication to embrace range, fairness, inclusion, and belonging on Worldwide Pleasure Month. DHL is a part of Deutsche Put up DHL Group (DPDHL), who proudly promotes an inclusive work surroundings that values the range of all their workers and wherein all people feels accepted and could be their greatest self. Not solely is that this message necessary internally, but in addition externally.

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“Widespread values introduced System E and DHL collectively as a Founding Associate of the Championship, and we have been reminded of those widespread values when working collectively on our Pleasure initiatives to indicate help for the LGBTQ+ group” says Arjan Sissing, Head of Model Advertising and marketing at Deutsche Put up DHL Group. “We’re excited to make the most of the ‘Delivered with Pleasure’ emblem throughout our motorsports partnerships to lift consciousness of being a supporter to the group.”

“We’re proud to face with DHL and produce the ‘Delivered with Pleasure’ message to System E racetracks,” says System E CEO, Jamie Reigle. “Forward of Worldwide Pleasure Month in June, this marketing campaign creates the right stage to help range and promote a tradition of inclusion. Everybody at System E appears ahead to seeing the DHL Pleasure emblem on observe this weekend and shares DHL’s dedication in selling solidarity with the LGBTQ+ group.

By means of their motorsport partnerships, DHL will assist to advertise a way of belonging each inside and out of doors of the office by visibly displaying their solidarity. After a profitable occasion with greater than 150 native ladies on the Mexico Metropolis E-Prix earlier this yr, DHL commits to a different “FIA Ladies On Observe” occasion throughout the race in Berlin. This initiative provides younger ladies from 8 to 18 years outdated the prospect to have interaction with profession alternatives in all points of motorsport and the racing trade. By means of varied on- and off-track actions, the initiative goals to encourage younger ladies and to extend the share of feminine racers on this planet. The following occasion can be held in Jakarta.

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Deutsche Put up DHL Group can be celebrating Worldwide Pleasure Month via varied actions, markedly close to their residence location, in Cologne, whereby DPDHL can be partnering with vital Pleasure occasions. Essentially the most exceptional occasions can be this yr’s Worldwide Day Towards Homo-, Bi- and Transphobia (IDAHOBIT) on Might seventeenth and the Cologne Pleasure from June 18th to July third, one of many largest prides in Europe.

DHL brings many years of motorsport logistics expertise in transporting over 415 tons of the all-electric motorsport World Championship’s freight, together with race automobiles, batteries and charging models, and media and broadcasting tools. As a number one logistic skilled, DHL is steadily prioritizing transport options that reduce the environmental affect and contribute to reducing the carbon emissions of the System E championship. For instance, through the use of biofuels for all street and sea freight all through the earlier racing season, DHL may offset 611 tons of CO2 emissions.