Turkish cement-based tile and ceramic adhesive model Betek Fayfiks will increase on the Georgian market and improve its presence by introducing new merchandise and increasing its gross sales community.
“Our advertising efforts proceed at full velocity for the Fayfiks household, which is perceived as a generic model in its class. Nationwide commercial, PR actions, social media and coaching for professionals are amongst our many initiatives. We’re additionally centered on R&D research for our product portfolio.
“Our intention is so as to add new merchandise to the group in step with shopper calls for. As well as, with the intention to improve our presence within the subject and meet with our shoppers extra, we’re increasing our gross sales community all through Georgia with new factors of gross sales”, the corporate’s Deputy Normal Supervisor Arzu Uludağ stated.
Betek Fayfiks has been in Georgia since 2005, represented by Turkey’s main and modern model Betek. It has sustained its regular progress because the first years of its entry into the market.
This 12 months, Betek Fayfiks obtained its third Golden Model award, turning into the favourite cement-based tile and ceramic adhesive model imported to Georgia.
Q. Betek Fayfiks has received the Golden Model for the utmost success achieved by a model in 2021. Please summarize the earlier 12 months and inform us what the principle success was that made an impression on the consultants of the Golden Model awards and the shoppers who participated within the survey.
A. Whereas there’s financial downsizing in lots of companies, it’s was true success for Betek Fayfiks to keep up its present quantity and obtain progress on high of that.
This success was the results of the onerous work of each Betek and our associate Nova [an official importer of Betek products to Georgia]. The investments we made through the pandemic each confirmed our belief within the Georgian market and have been mirrored within the subject as a hit story of our model.
Q. How has 2022 began for Betek Fayfiks, what are your expectations?
A. By ending the 2021 pandemic interval with progress, we made a dynamic begin in 2022 with the motivation and expertise offered by the best administration of this disaster, and this 12 months we plan to proceed our progress in the identical manner and improve our energy out there.
We count on 2022 can be extra lively as initiatives begun final 12 months will come to life.
Q. Have gross sales elevated over the 12 months in Georgia?
A. Because of the work within the subject of promoting and gross sales, our gross sales figures have elevated considerably in comparison with final 12 months.
Behind this success, the investments we made within the fields of gross sales and advertising made nice contributions. We consider that is our reward for investing even in onerous instances.
Q. Which Betek Fayfiks merchandise are essentially the most in demand in Georgia?
A. Our Normal Fayfiks product, essentially the most in demand product of this product group for a few years, is the market chief amongst imported manufacturers and is called the generic model within the sector.
Fayfiks TA-10 and Fayfiks TA-15 have additionally loved higher than anticipated demand since they have been launched to the market. The gross sales of each merchandise improve considerably yearly.
Q. What’s the market share of Betek Fayfiks in Georgia?
A. With the benefit of being out there for a few years and the ability of the Betek model, Fayfiks product portfolio has a greater than 20% share within the tile adhesive market.
Q. In your opinion, why ought to clients select Betek Fayfiks merchandise?
A. Fayfiks model has been providing merchandise that preserve their highest sturdiness since day one.
Manufacturing in accordance with European requirements as confirmed by varied certifications can also be a purpose to decide on with confidence.
Product availability, after-sales service, and the perfect costs are different causes Betek is all the time one step forward of its opponents.