August 11, 2022


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Austrian Schirnhofer Opens Three Shops in Tbilisi in 2022

Austrian meat product model Schirnhofer will increase in Georgia by opening three new shops within the capital metropolis of Tbilisi. Apart from providing the well-known sausages for which it’s identified, an Austrian cheese and meat delicatessen can be discovered within the new shops, in addition to an assortment of freshly baked bread comprised of Austrian flour within the Austrian type.

One retailer might be opened on 72 Abashidze Road within the close to future, whereas the 2 different shops will open later this 12 months.

“All three new shops, like different branches of our supermarkets, will supply clients Austrian meat delicacies, cheese, and cookies made with Austrian expertise. Additionally scrumptious sandwiches, pizza, sizzling canines and every part that’s wanted for any household might be out there at our retailer,” mentioned Lasha Babuadze, Founder  of Everest 2010, a distribution firm that imports Schirnhofer to Georgia.

With virtually a century-old custom of manufacturing over 600 styles of meat merchandise, Schir­nhofer is among the largest Austrian meat product producers, producing 12,000 tons of meat and sausage merchandise per 12 months, utilizing solely Austrian meat for manufacturing.

The corporate’s head workplace is situated in Kaindorf, Austria, which is taken into account as one of many most secure ecologically. Schirnhofer has 630 companion farmers. Its strict high quality management begins at every of those farms. High quality management is paramount at each stage of manufacturing, and Schirnhofer makes use of ultra-modern applied sciences and laboratories. Schirnhofer holds an IFC (Worldwide Meals Normal) certificates, which ensures fixed product high quality management.

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Schirnhofer was based in 1926 by Joseph Schirnhofer. The household enterprise was carried on by his son Karl, who started producing sausages in 1950 along with his mom. Quickly the corporate turned one of many largest Austrian meat product producers.

Karl Shirnhofer himself was a founding father of the Schirnhofer Firm in Georgia, which entered the Georgian market in 2007 and shortly gained recognition amongst clients for its affordability, selection, and high quality merchandise.

This 12 months Schirnhofer has received the Golden Model award within the class of “favourite meat merchandise”. 

“Schirnhofer’s merchandise have lengthy been beloved by Georgian shoppers. As a consequence of conventional Austrian high quality, quite a lot of selections and the perfect style qualities, Schirnhofer merchandise have firmly established themselves on the Georgian market. For years, Schirnhofer’s merchandise have occupied first place amongst sausages and meat merchandise imported to Georgia,” Babuadze mentioned.

Q. What number of merchandise are offered at Schirnhofer shops in Georgia?

A. There are greater than fifty styles of meat delicacies and greater than ten styles of Austrian cheese out there at Schirnhofer shops. 

We additionally bake about twenty varieties of bread with Austrian uncooked supplies and recipes. 

The Schirnhofer cafeteria, which is open at each Schirnhofer retailer in Tbilisi, may be very fashionable. At our branches you may style sizzling canines, pizza, fried potatoes, onion and squid rings. 

Schirnhofer branches will put together scrumptious sandwiches to fit your style.

Q. So far as meat merchandise, what’s the favourite of Georgian shoppers?

A. As a consequence of its high quality and style (though the merchandise aren’t low cost for goal causes) Schirnhofer meat merchandise are very fashionable and in demand amongst Georgian shoppers. 

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I might single out baked items with Austrian uncooked supplies and recipes. The demand for any such product is rising 12 months by 12 months. 

Q. Have gross sales elevated through the years in Georgia?

A. Like all different companies, the final two years have been very troublesome for us too. A pandemic, world logistics issues, improve in transport and product costs, inflation issues – all these components affected our enterprise as nicely. 

Sadly, this was compounded by the fully unjustified and unacceptable Russian invasion and occupation of unbiased Ukraine. 

Regardless of these challenges, our workforce tries its finest to maintain the vary and costs reasonably priced to clients.

Q. How would you characterize the Georgian market and its aggressive setting?

A. The Georgian marketplace for sausages and meat merchandise is saturated and thus extremely aggressive. 

Nevertheless, we aren’t afraid of wholesome competitors. Our essential trump card is the excessive European high quality of those conventional merchandise and the excessive customary of service within the shops.

Q. Schirnhofer has received its first Golden Model award. How did the model obtain this success?

A. It’s a pleasure to obtain any award. Particularly once you put a lot effort and vitality into the work. 

The success is because of the conventional Austrian high quality of Schirnhofer meat and bakery merchandise and the European requirements of service, which our workforce has been making an attempt to keep up for years.