August 19, 2022


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Anchor – Georgian Shoppers’ Favourite International Model of Butter

An iconic New Zealand model of butter, Anchor, continues to supply quite a lot of butter in Georgia to go well with client tastes.

In return, Georgian prospects have proven their appreciation for the third yr in a row with probably the most influential and prestigious enterprise award, the Golden Model.

Anchor butter has been out there on the Georgian market since 2018. That yr, 85 tonnes of Anchor butter had been imported to Georgia. Resulting from elevated demand for the product and rising gross sales final yr, 130 tonnes of Anchor butter had been imported to the nation.

Anchor is out there in 140 nations, together with Georgia. The annual revenue of the corporate is over $22 billion.

“We want to share our story of goodness from grass to glass with you. Our Anchor Model comes from New Zealand. As we speak, due to over 130 years of excellent previous dairy know-how, fashionable innovation and ingenuity, the goodness of Anchor is out there in over 160 merchandise”, stated  Lasha Babuadze, founding father of Everest 2010, a distribution firm that imports Anchor to Georgia.

“With greater than 30 manufacturing websites throughout the nation, we course of about 16 billion litres of milk yearly. We export about 95% of our native manufacturing to greater than 140 nations”, he added.

Made with solely the freshest cream from pasture-fed cows, Anchor butter has no components, no preservatives and no coloring.

The important thing of Anchor’s worldwide success is its high quality, which begins with the pastures and continues at each stage of manufacturing.

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The distinctive gentle local weather of New Zealand, the huge, evergreen pastures, and cows raised in an ecologically clear atmosphere, are what decide the constantly prime quality of milk and, due to this fact, Anchor’s butter.

Anchor boasts a GRASS-FED certificates which implies that the butter is constituted of the milk of cows which graze on grass year-round.

New Zealand is a rustic with distinctive nature and local weather, the place a balanced quantity of precipitation and solar makes it doable for all life to thrive. It’s situated on the southern fringe of the world, between the Tasman sea and the Pacific ocean. It is a place distant from industrial civilization, which has helped shield and protect the pristine nature and purity of New Zealand for hundreds of years.

The nation is situated on two massive Islands, North and South, coated with dense forests, countless emerald-green pastures and majestic mountain ranges. The ecosystem is supplied with each common rainfall and the best variety of sunny days per yr, creating best circumstances for plant progress. As a result of temperate local weather and fertile soils, pastures thrive right here. The grass grows wealthy in vitamins and an extremely verdant colour.

New Zealand has greater than 6 million dairy cows, with a human inhabitants of 4.8 million.

“Grass is a pure meals supply for cows, and New Zealand is a perfect place to develop all of it yr spherical. At the least 2,000 hours of sunshine a yr, a good quantity of rain, favorable common day by day temperatures and huge expanses of fertile land – there are best circumstances for dairy farming”, Babuadze stated.

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It’s a incontrovertible fact that well-fed cows produce high-quality milk, and that’s the reason New Zealand farmers give attention to rising inexperienced grass of chosen high quality and apply the most effective farming expertise to take care of the well being and well-being of cows on pure, free grazing.

“They spend as much as 90% of their time in open pastures annually, and 85% of their eating regimen is inexperienced grass. New Zealand has received worldwide recognition within the subject of animal welfare. The worldwide Animal Safety Index additionally assigns the nation first place”, Babuadze stated.

The New Zealand authorities prohibits using progress hormones and antibiotics in dairy farming.

“All this lets you get glorious high quality milk, distinctive in its composition”, in response to Babuadze.

New Zealand milk is a pure supply of a biologically out there type of calcium, and wealthy in quite a lot of different important vitamins, protein and nutritional vitamins.

“Butter is likely one of the purest dairy merchandise on the earth. Actual New Zealand butter has a wealthy yellow colour – as a result of beta-carotene – a pure yellow pigment that will get into the milk from the grass that cows eat in New Zealand all yr spherical”, Babuadze notes.

Anchor butter comprises beta-carotene, which is transformed to vitamin A within the human physique, a robust antioxidant important for the expansion and correct perform of the eyes and bones, for wholesome pores and skin, hair and the immune system.

It additionally comprises nutritional vitamins D, E and Ok, which promote top progress and bone energy. That’s the reason Anchor butter is nice for youngsters.

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The useful properties of butter don’t finish there. It comprises omega 3 and omega 6, which aren’t produced by the human physique, however are important for its wholesome functioning.

Butter comprises the vitamin CLA, which reduces the variety of fats cells and promotes muscle progress.

“Look out for our Trusted Goodness high quality seal on pack. It’s our promise, to New Zealand and the world, that while you purchase one in all our merchandise, you’ll be having fun with the world’s most interesting dairy”, he added.