June 25, 2022


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Alibaba’s Youku Has Vietnam Dancing In The Avenue

Lights, cameras, motion! 

Selection present “Avenue Dance Việt Nam,” tailored from the viral “Avenue Dance China”, has develop into the newest modern Chinese language present to realize traction abroad.

The remake of the dance present first aired on Alibaba Group’s video platform Youku hit Vietnamese screens on April 22.

Thus far, it has garnered over one million views on Youtube and aired on Vietnamese tv channels, together with Ho Chi Minh Metropolis Tv and VTV cab Information.

“Chinese language historic dramas have captivated audiences worldwide, and lately, there may be rising curiosity in modern Chinese language exhibits,” stated Youku’s Vice President Zhang Lina.

In 2018, Fox Community bought worldwide format rights to “The Dunk of China” actuality TV program and set about producing region-specific variations for different markets.

A 12 months later, the platform’s detective sequence “The Longest Day in Chang’an” grew to become accessible for paid subscribers on Youtube, Amazon, and Viki to satisfy North American demand.

Native Attraction

Not like the normal licensing mannequin the place international broadcasters purchase streaming rights of their residence markets, Youku’s settlement with Vietnamese producers provides them the mental property rights to recreate and localize the present to enchantment to a Vietnamese viewers.

“Avenue Dance China” debuted on Youku in 2018. Its fourth season, launched final 12 months, featured 100 prime dancers from all over the world masking a variety of recent dance types and has been seen over 100 million occasions on Youtube.

As of April 2022, Youku has greater than 1,100 sequence with over 10,000 episodes distributed in international markets starting from drama, selection exhibits, and documentaries to animation.

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Outdated Recipe, New Twists

Translating a video sequence between international locations and cultures is difficult, however Youku labored with Vietnamese producers to set the stage.

The platform created a standardized manufacturing guide with tips on inventive components starting from background music to stage set-up. 

Because of this, the Vietnamese adaptation preserves lots of the unique sequence’ central options. For instance, contributors nonetheless spin a bottle to resolve who goes first.

However Chinese language viewers ought to put together for some surprises. As a part of the diversifications for the native market, the Vietnamese model opened the present to a wider scope of contributors.

There are additionally extra episodes per season within the Vietnamese model to cater to native preferences.

“Facilitating localized manufacturing is a part of our push to enhance the enterprise mannequin of selection exhibits,” stated Youku’s Vice President Lin Zhiqiang.